55% Of TV Viewers Go First To OTT, Vs. 39% To Traditional Pay-TV... But Netflix Is Losing Ground 09/17/2021
TV watching falls while streaming media player usage grows 200%nScreenMedia
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Streaming outstrips traditional TV in 2023. Netflix holds its own.nScreenMedia
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More People Under 45 Watch Streaming/Downloaded Video Weekly Than Traditional TV - Marketing Charts
One Clear Casualty of the Streaming Wars: Profit | by Doug Shapiro | Medium
Streaming surpasses cable as top way to consume TV
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Study: Streaming has Surpassed Traditional TV as the Go-To Source for Entertainment | Cord Cutters News
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55% Of TV Viewers Go First To OTT, Vs. 39% To Traditional Pay-TV... But Netflix Is Losing Ground 09/17/2021
Streaming grabs a record 38.7% of total TV usage in July, with acquired titles outpacing new originals | Nielsen
